The Online Entrepreneur's Lament: Balancing Many Hats & Still Finding Time to Sell
Howard Whiteson 
In the virtual world of entrepreneurship, balancing multiple roles is akin to juggling flaming torches while riding a unicycle. It's challenging, it's intense, and, if you're not careful, you might get burned. Amidst all these, one role remains crucial - that of a salesperson. Yet, finding time to sell when you're already spinning so many plates can seem like trying to catch a unicorn.
Let's talk about a man we will call Sam (name changed to protect the innocent!), a digital entrepreneur who, like you, perhaps, found himself in the circus act of entrepreneurship.
With his heart full of passion and his computer full of ideas, he built his online business. However, Sam soon realized that being a digital entrepreneur was a bit like being a one-man-band. He was the composer, conductor, and the orchestra, all in one. And one instrument seemed to always be out of tune – sales.
Between managing his website, creating content, handling customer service, and not to mention the never-ending scroll of social media marketing, sales seemed to get sidelined. His dreams of a successful business began to look as distant as a mirage in the desert.
But hold on! Our story doesn't end in desolation. Sam, like all shrewd entrepreneurs, found a way to turn the tide. And he did it with two key realizations.
Firstly, Sam understood that selling wasn't a separate task but an undercurrent that ran through all his business activities. Whether he was writing a blog post, crafting an email newsletter, or even posting on social media, he was selling. Every interaction he had with his customers was an opportunity to sell not just his product, but his brand, his values, and his vision.
Secondly, he decided to stop treating sales like an afterthought. Instead of cramming sales activities into the leftover time, he started scheduling focused sales time. Be it making sales calls, following up with leads, or strategizing sales campaigns, he ensured these tasks got prime-time in his schedule.
The rest, as they say, is history. Sam not only managed to juggle his entrepreneurial roles effectively, but he also found time to sell, and sell well. His business thrived, the revenue rolled in, and his dreams of success were no longer mirages but a tangible reality.
As we close the chapter on Sam's tale, let's remember the lessons it offers. As online entrepreneurs, we indeed wear many hats. But amongst them, the hat of a salesperson is a crown that can change our entrepreneurial fate. So, balance your roles, prioritize sales, and you too, like Sam, can turn your entrepreneurial dreams into reality.